Analyzing traffic and the trends on your website or blog can be the most important factor in determining the success (or failure) of your website. One of the components in this analysis is the bounce rate. Bounce rate simply refers to the total number of visitors who left your website without visiting another page. Having a low bounce rate shows success, and a high bounce rate usually is a sign of failure. So, how do you reduce your websiteâ€™s bounce rate? Here are 12 top tips to reduce bounce rate.
Tip #1: Have a Good Website Layout and a Compelling Design
First impression can mean a lot and having a good looking site and an attractive design can actually result in your visitors staying longer on your website. Chances are he or she will read more and click one or two of your links on your website and thus reducing your bounce rate.
Tip #2: Stick to the Topic
When your visitors are reading your blog or site, they are obviously looking for some information regarding the topic. If you donâ€™t stick to the topic and start discussing things unrelated, visitors will feel that you are wasting their time and they will leave your website regardless of how good the other posts or pages are.
Tip #3: Focus on Keyword Research and SEO traffic
Getting traffic to the blog is hard enough, but making the visitors stay loyal or become repeat visitors is even harder. By doing proper keyword research andÂ focusing on SEO traffic can result in more targeted visitors, who are obviously interested in the theme of your website. They will more likely read more than one of your pages and thus reducing the bounce rate!
Tip #4: Use Catchy Titles & Tags
Having great titles and interesting tags can result in visitors clicking them more often to further check out those pages, this can reduce bounce rate by a large margin!
Tip #5: Maintain Simple Navigation
Having a simple navigation structure for your website is important. Not all your visitors are web savvy and they often leave the site because they donâ€™t know how to navigate. In this sense, providing better site navigation can no doubt reduce bounce rate.
Tip #6: Provide a Search Box
Providing a search box can prompt visitors to use those and find what they are looking for, thus reducing the bounce rate.
Tip #7: Content is the KING
Yes, itâ€™s true. Content is the King and if visitors love what they are reading for the first time, they are more likely to visit other web pages on your website. Also make your articles easily readable because not all readers have a high level understanding in English.
Tip #8: Fast Website Loading Time
If your website loads slowly, then visitors are more likely to leave you without even waiting for it to show up. People donâ€™t have patience and having quick loading pages can reduce bounce rate tremendously.
Tip #9: Provide Random & Related Posts
Providing random & related posts at the end of the article can result in reduced bounce rate as people would be interested in reading more.
Tip #10: Proper Categorization
Categorizing your articles and posts properly can help to reduce bounce rate. No one likes to read an unrelated article in a category which they are interested in! Make sure you put your articles or posts in the proper categories.
Tip #11: Internal linking of Keywords
Inter-linking between your articles and posts. Usually people are interested in finding out more especially when they are interested in the topic, and so this can result in lowering the bounce rate.
Tip #12: Donâ€™t clutter the site with Advertisements
Cluttering your website with advertisements can annoy visitors. Some of them might get the wrong impression and leave without reading anything at all!